Today’s multichannel consumers are driving manufacturers and retailers to find new ways to sustain service levels while containing costs. This, in turn, requires transportation and logistics providers to be more innovative and agile than ever.
Omni-channel consumerism presents a tremendous challenge to both domestic and global logistics because it requires a merging of supply chains and infrastructures, says Fab Brasca, vice president of global logistics for JDA Software.
As online sales continue to grow, this business can no longer be treated as a separate operation with a separate supply chain, he says. “Companies are having to find ways to leverage their existing infrastructure to serve all channels, which means really rethinking how they approach the overall transportation problem,” he says. The goal must be to not only lower costs, which has traditionally been the biggest driver of transportation decisions, but also to increase agility, he says. “Companies need to ask: What kinds of things can I do to make my end-to-end transportation chain more agile and how can I better leverage my partners to create agility,” he says. “It is a big challenge.”-… Keep Reading…
Article Source: : SC Transportation