Now president of Boomerang Kids Franchise Corp., Ms. Thompson and business partner Heather Meek, chief executive of the company, have parlayed the Ottawa-based consignment store into a successful franchise model, with nine units sold in Ontario and Quebec, and more to come.
Established in 1994, Boomerang Kids is an upscale consignment and resale store for used clothing and items for infants and children. In 2007 when the two-store business went on the market, Ms. Thompson figured an established brand would be the ideal starting point for hers and Ms. Meek’s plans.
“We were in the mood to buy a functioning business and looked at a number of different models, from resorts to gravel mining — anything that resonated,” she said. “When we heard about Boomerang Kids, we knew that was the one. When I started shopping there 15 years ago I was amazed at how much brand recognition the stores had with people.”
But it took four years before their franchising plans kicked into high gear. “Three years ago, we asked ourselves “is this profitable enough to be a franchise?” Up until then we would have said no.”… Keep Reading…
Article Source: :SC Retail