A 12-inch MacBook coming? Good supply chain analysts offer a credible snapshot of what they see happening in the supply chain at the moment.
(Credit: CNET) Brooke Crothers – CNET Blog Network author
Critiquing Apple rumors has become a sport. But it may help to understand just what the “supply chain” variety of rumor is, exactly. When Apple rumors are flying, it has become a weekly thing to rate them, i.e., separating the plausible from the dumb. The source of a lot of speculation is from analysts surveying the supply chain of manufacturers in Asia. So, just what are supply chain analysts saying? NPD DisplaySearch is a good example. It offer snapshots of what it believes is happening in the display supply chain. Typically through the lens of specific products. And often that means those from Apple.
But DisplaySearch makes no claim to special knowledge about what Apple will ultimately do. Let’s take a very recent example. David Hsieh, a vice president at DisplaySearch in China, offered “speculation,” via a chart of upcoming Apple products, based on what he had been hearing in the supply chain. Here’s what he said… Keep Reading…
Article Source: : SC Manufacturing