By EBN Ford Kanzler
Like any business, a supply chain company needs to form its business story and build intelligent campaigns. A few key preparations link directly to a successful outcome.
Management needs to invest a chunk of time initially to get the company’s story nailed and incorporated into the communications effort. The thread needs to be integrated across the entire organization and in all media. The first step is to consider some key questions and create a positioning statement and key messages. This results in a communications strategy on which all tactics are based. (Think strategy first, then tactics.)
Be brutally honest about how you stack up against your electronic supply chain competitors with an eye toward understanding their established market positions. The competitive comparison may vary across geographies. Understanding this is part of effective planning. Often, a single strategy won’t be globally effective.
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Article Source: : SC Communications