April 01, 2015 – LM Editorial
Adding to the attention is the activity of Amazon, which has been testing its own last-mile, same-day delivery service in San Francisco and using bike messengers in Manhattan. Meanwhile, new services such as “Doorman” in San Francisco seek to appeal to consumers who want their e-commerce purchases collected for them at a secure location and delivered to them in one batch. Then, there is an evolution in courier services for urban areas, in which independent drivers may begin to compete with more established local courier firms in much the same vein that Uber has shaken up taxi services in major cities.
All of these developments revolve around the final leg of the last mile. But focusing just on the last stretch of the last mile can be short sighted, according to the logistics consultants we spoke with for this article, because last-mile success calls for appropriate fulfillment rules and content at the order management and distribution center levels. Sure, shippers need better approaches to processes like fleet scheduling and vehicle tracking, but if front-end systems for fulfillment aren’t set up with the right rules, the last mile suffers…
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